{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Johnny's GoLive",
  "home_page_url": "https://johnny.golive.me/",
  "feed_url": "https://johnny.golive.me/feed.json",
  "description": "Founder of Livemercial. Building LiveOne, GoLive and SIY.",
  "language": "en",
  "icon": "https://johnny.golive.me/icons/johnny-512.png",
  "favicon": "https://johnny.golive.me/icons/favicon-48.png",
  "authors": [
    {
      "name": "Johnny Mathis Jr.",
      "url": "https://johnnymathis.me/"
    }
  ],
  "items": [
    {
      "id": "https://johnny.golive.me/#film-pwc-interview",
      "url": "https://johnny.golive.me/watch/film-pwc-interview/",
      "title": "PwC Startup Radio interview",
      "content_text": "The PwC Startup Radio interview, from the Livemercial archive. Original recording hosted on YouTube.",
      "image": "https://johnny.golive.me/media/v2/archive-interview.jpg",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-billy-mays",
      "url": "https://johnny.golive.me/watch/film-billy-mays/",
      "title": "Billy Mays at Livemercial",
      "content_text": "A moment from the Livemercial office archive, featuring Billy Mays. Original recording hosted on YouTube.",
      "image": "https://johnny.golive.me/media/v2/archive-billy.jpg",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-office-outtakes",
      "url": "https://johnny.golive.me/watch/film-office-outtakes/",
      "title": "Office outtakes",
      "content_text": "Outtakes from the Livemercial office archive. Original recording hosted on YouTube.",
      "image": "https://johnny.golive.me/media/v2/archive-office.jpg",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-casa-brisa",
      "url": "https://johnny.golive.me/watch/film-casa-brisa/",
      "title": "Casa Brisa: feel the stay",
      "content_text": "Explore the Casa Brisa hospitality concept: a first look at the feeling behind MiCasa. This is a concept property film.",
      "image": "https://johnny.golive.me/media/v2/villa.jpg",
      "tags": [
        "film",
        "concept"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-disdat-demo",
      "url": "https://johnny.golive.me/watch/film-disdat-demo/",
      "title": "DisDat demo",
      "content_text": "A walkthrough of the DisDat product concept. The interactions shown are a demonstration, not live voting results.",
      "image": "https://johnny.golive.me/media/v2/disdat.webp",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-throwaway",
      "url": "https://johnny.golive.me/watch/film-throwaway/",
      "title": "Set the table. Start something.",
      "content_text": "A closer look at Lisa’s Throwaway Buffet tray and the idea of making gatherings simpler.",
      "image": "https://johnny.golive.me/media/v2/tray.webp",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-itchstick-outside",
      "url": "https://johnny.golive.me/watch/film-itchstick-outside/",
      "title": "A little more time outside",
      "content_text": "A short brand film from the ItchGuard project. Explore the product space for the idea behind ItchStick.",
      "image": "https://johnny.golive.me/media/v2/outside.webp",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-sidekick-sessions",
      "url": "https://johnny.golive.me/watch/film-sidekick-sessions/",
      "title": "Sidekick Sessions",
      "content_text": "Three short chapters on ItchStick: meet it, see the details, pick your pack.",
      "image": "https://johnny.golive.me/media/itchstick/meet-poster.jpg",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-creator-edit",
      "url": "https://johnny.golive.me/watch/film-creator-edit/",
      "title": "Creator Edit",
      "content_text": "Three creator clips with ItchStick: on the trail, on the patio and packing up.",
      "image": "https://johnny.golive.me/media/itchstick/hiker.webp",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#film-itchstick-hero",
      "url": "https://johnny.golive.me/watch/film-itchstick-hero/",
      "title": "ItchStick product film",
      "content_text": "The ItchStick product film, from the Pitchman workflow.",
      "image": "https://johnny.golive.me/media/itchstick/hero-land.jpg",
      "tags": [
        "film",
        "film"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-1998-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-1998-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "1998 · Before Livemercial: Lead2Gold",
      "content_text": "My earlier work included Lead2Gold, an online media-buying business following Actex and my first e-commerce development work. The connection between a screen, a story, and a sale was already taking shape.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2000-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2000-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "2000 · Working on instant-on video",
      "content_text": "In the dial-up era, I was developing streaming-video technology for commerce. The aim was practical: let someone see a product demonstration without a complicated player getting in the way.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2003-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2003-1",
      "external_url": "https://library.marketingsherpa.com/article/case-study/streamed-tv-commercial-helps-site",
      "title": "2003 · When video became part of the sale",
      "content_text": "MarketingSherpa documented Livemercial’s streaming technology in a Finishing Touch campaign, combining a product demonstration with an online order form.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2004-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2004-1",
      "external_url": "https://blog.livemercial.com",
      "title": "2004 · The demonstration meets the checkout",
      "content_text": "Livemercial’s public archive described streaming media across product pages, email, and advertising. Its campaign materials reported conversion rates up to 30% for direct-response products; these were historical campaign claims.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2008-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2008-1",
      "external_url": "https://blog.livemercial.com",
      "title": "2008 · CORE and a visit from Billy Mays",
      "content_text": "The CORE platform was introduced to the direct-response industry. On September 4, Valparaiso proclaimed Billy Mays Day during his visit to Livemercial—a moment remembered in the company archive.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2009-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2009-1",
      "external_url": "https://blog.livemercial.com",
      "title": "2009 · A billion-dollar chapter",
      "content_text": "Livemercial’s April 2009 ad:tech release reported more than $1 billion in cumulative online sales for clients. That year the company was also named to Indiana’s 50 Companies to Watch.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2009-2",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2009-2",
      "external_url": "https://blog.livemercial.com/2009/05/pittp-winner-billy-mays-johnny-mathis",
      "title": "2009 · A stage for inventors",
      "content_text": "Pitch It to the Pros invited inventors to present their products to industry veterans. The 2009 archive named Johnny and Billy Mays as the presenters who would announce the Response Expo winner.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2009-3",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2009-3",
      "external_url": "https://blog.livemercial.com",
      "title": "2009 · Sell It Yourself, on camera",
      "content_text": "Anthony Sullivan introduced Sell It Yourself in the public Livemercial archive. Helping someone move from an idea to a product and a business remains a thread in the SIY work today.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2011-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2011-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "2011 · A chapter away",
      "content_text": "I stepped away from Livemercial. The next chapter would eventually return to the same interests—products, technology, and the people building businesses—with different tools.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2014-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2014-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "2014 · From Your Brain to Your Bank",
      "content_text": "The direct-response education series explored the practical side of launching: understanding the numbers, shaping an offer, and finding a path from an idea to a business.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2020-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2020-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "2020 · The GoLive idea takes shape",
      "content_text": "GoLive began exploring vertical video, creators, and commerce. The idea evolved toward a personal place to gather people around a story and the work still ahead.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2025-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2025-1",
      "external_url": "https://johnnymathis.me/record",
      "title": "2025 · Back to building",
      "content_text": "I returned to building Livemercial and a connected software platform with AI as part of the foundation. The new work brings business tools and creative production into the same picture.",
      "tags": [
        "record"
      ]
    },
    {
      "id": "https://johnny.golive.me/#record-2026-1",
      "url": "https://johnny.golive.me/s/johnny/record/#record-2026-1",
      "title": "2026 · Bring your people into the build",
      "content_text": "LiveOne, SIY, GoLive, Pitchman, DisDat, MobileMenu, MiCasa, and founder projects come together here. Each space gives the work its own identity and the people around it somewhere to return.",
      "tags": [
        "record"
      ]
    }
  ]
}